Institutional Research - Part 2

7 – The Shoot

 Key moment in production, shooting begins, funding released.

 Camera department get all footage the director and editor need.

 Once mise-en-scene is set up, shot can begin.

 Special effects are organised for minimal risk.

 Time is organised extremely carefully

8 – Post Production

 Editor creates a rough cut.

 Sound is added.

 Digital effects and title screens are added.

 Grade and colour is edited.

 Sound and picture are synchronised and edited.

 Final cut is created.

9 – Sales

 Producer employs sales agent.

 Trailer is made to show most marketable aspects of the product.

 Producer and sales agent collect everything to begin selling film.

 Producer goes to great lengths to attract consumers.

 Screenings are shown.

 Producer negotiates deal with distributors.

10 – Marketing

 Marketing team runs test screenings to see how product is received.

 Product is advertised in posters, trailers, magazines, radio etc.

 Internet provides niche marketing.

 Deal with cinemas negotiated to screen it.

11 – Exhibition

 High-profile premier with celebrities attending, provides a media explosion. (lots of media coverage)

 Distributors supply exhibitors with prints of the product.

 Exhibitors take share of box office receipts, distributors recoup marketing costs, financiers recover investments as in recoupment schedule.

12 – Other Windows

 Hotel and in-flight entertainment can bring in lots of revenue.

 DVDs are sold and bought by consumers.

 Film rights are sold to TV stations for additional revenue.

 Rights for video games and other product licences are sold.

 Once profit is made, producer and key creative people reap the rewards.

 Final income is not known, additional sales, re-releasing etc.